Variety reports:
The hip-hop superstar who broke records with his country-infused hit “Old Town Road” is stirring controversy after promoting his new sneakers, a collaboration with MSCHF, which feature Satanic imagery, a Bible verse and a drop of real human blood.
The shoes were made using Nike Air Max 97s, but the sportswear giant has said they do not endorse them, filing a lawsuit against MSCHF for trademark infringement.
Nike claims that the “unauthorized” sneaker has caused confusion amongst customers, many of whom believe that the company is promoting Satanism.
Read the full article.
Update: Nike on Monday sued MSCHF, a small Brooklyn-based company, over its sale of 666 pairs of altered Nike Air Max 97s as “Satan Shoes” in collaboration with the rapper Lil Nas X. https://t.co/RsrTMT17pV
— The New York Times (@nytimes) March 29, 2021
me after the nike lawsuit pic.twitter.com/XVLjHlSrru
— nope ? (@LilNasX) March 29, 2021