Deadline Hollywood reports:
Hasbro will rebrand its classic Mr. and Mrs. Potato Head toy line as simply “Potato Head,” adapting and better reflecting today’s modern families and gender identities.
The toy brand announced on Thursday that while it will drop the “Mr.” from the toy brand and logo, Mr. and Mrs. Potato Head will still remain in the line.
With non-specified branding for its Create Your Potato Head Family, consumers can build potato families featuring of same-sex parents, or those with a single parent, and express their own ideas of gender roles and norms. Each kit will feature two large potato bodies, one small potato body and 42 accessories.
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Hasbro Introduces Gender Neutral Rebranding For Mr. Potato Head Toys https://t.co/DQk5wZJzpB
— Deadline Hollywood (@DEADLINE) February 25, 2021
Hold that Tot – your main spud, MR. POTATO HEAD isn’t going anywhere! While it was announced today that the POTATO HEAD brand name & logo are dropping the ‘MR.’ I yam proud to confirm that MR. & MRS. POTATO HEAD aren’t going anywhere and will remain MR. & MRS. POTATO HEAD pic.twitter.com/6I84KrxOLQ
— Hasbro (@Hasbro) February 25, 2021