Aunt Jemima Rebranded As “Pearl Milling Company”

CNN reports:

Quaker Oats is releasing a new name and logo for its “Aunt Jemima” products, finally retiring the racist stereotype that has adorned its pancake mixes and syrups for decades.

The name “Aunt Jemima,” long criticized as a racist caricature of a Black woman stemming from slavery, will be replaced with the Pearl Milling Company name and logo on the former brand’s new packaging, according to parent company PepsiCo.

The Pearl Milling Company was the late-19th-century business that created the original ready-made pancake mix, according to PepsiCo. It was founded in 1888 by Chris L. Rutt.

Read the full article. Other brands including Uncle Ben’s and Mrs. Butterworth also changed their names after last summer’s renewed Black Lives Matter protests.

The name “Aunt Jemima,” which has long been criticized as a racist caricature of a Black woman stemming from slavery, will be replaced with the Pearl Milling Company name and logo on the former brand’s new packaging, according to PepsiCo https://t.co/PTjRoKpiHe

— CNN (@CNN) February 10, 2021