The Trump campaign and digital team relied on Snapchat as a key platform to reach younger audiences before the company started limiting its reach in June. The majority of Snapchat’s users are under 30.
“Last week we announced an indefinite suspension of President Trump’s Snapchat account, and have been assessing what long term action is in the best interest of our Snapchat community,” a spokesperson emailed Axios.
“In the interest of public safety, and based on his attempts to spread misinformation, hate speech, and incite violence, which are clear violations of our guidelines, we have made the decision to permanently terminate his account.”
SCOOP: Snapchat will permanently ban President Trump’s account on Jan. 20, Axios has learned, after locking it indefinitely last week following the Capitol siege.https://t.co/eFCEJYbuI1
— Axios (@axios) January 14, 2021