MSNBC’s Steve Kornacki Sends Khakis Sales Soaring

Mediaite reports:

“Chart throb” Steve Kornacki has been making headlines for his impressive election coverage and his Big Board skills, and now even his fashion choices are getting attention.

Kornacki wore the same outfit every day of his election coverage: A button-down, a striped tie, and khakis — and the simple outfit eventually became iconic enough for fans to emulate.

Ever since New York Magazine’s The Strategist revealed that Kornacki gets his “Khornakis” at the GAP, the retailer’s khaki sales have almost doubled. Following Kornacki’s coverage, GAP saw a “dramatic increase in online traffic and within a day” and “around 90% unit sale increase online,” according to the Today Show.

ICYMI: @SteveKornacki drives up Gap’s sales for khaki pants. pic.twitter.com/mNWdTDDBQc

— MSNBC (@MSNBC) November 11, 2020

Against all odds, the staples held through the election, but now I think the time has come to finally retire my tie pic.twitter.com/MvjSzjfR5f

— Steve Kornacki (@SteveKornacki) November 11, 2020

Gap reports spike in khaki sales after 'map guy' Steve Kornacki rocked them https://t.co/wIJNtuhrFB

— TODAY (@TODAYshow) November 12, 2020