USA Today reports:
The global fast-food giant shared exclusively with USA TODAY Monday that it has developed a new plant-based platform dubbed McPlant with tests of the burger expected in some markets around the world next year.
In a move that could kickstart a new round of the Chicken Sandwich War, McDonald’s also confirmed its new Crispy Chicken Sandwich would arrive in the U.S. early next year during its virtual investor update Monday.
“McPlant is crafted exclusively for McDonald’s, by McDonald’s,” Ian Borden, McDonald’s international president, said at the investor meeting. “In the future, McPlant could extend across a line of plant-based products including burgers, chicken-substitutes and breakfast sandwiches.”
McDonald’s teased the new item over a year ago in a press release in which it was dubbed the PLT. Somehow they decided McPlant was more catchy.
MCPLANT is a pretty bad name but what do you expect from the people who called their fish sandwich a Filet-O-Fish when “Quarter Flounder” was right there for the taking. https://t.co/JWlegC1x1l
— Matt Scalici (@MattScalici) November 9, 2020
More on the McPlant– developed by and for McDonald’s. Sent Beyond Meat shares down this am. There was so much speculation over who MCD would team up with.. and the answer is– no one.
Starts to test in 2021:https://t.co/go0hcDTynA
— Kate Rogers (@katerogers) November 9, 2020
The McPlant… they’re one of the last fast food places to hop aboard the plant-based burger train and so much time to think of a good name. That’s the best they could do? Get the McPlant outta here. https://t.co/DhepVozYt4
— Whitney Jefferson (@twitney) November 9, 2020