McDonald’s To Launch Meatless “McPlant” Burger

USA Today reports:

The global fast-food giant shared exclusively with USA TODAY Monday that it has developed a new plant-based platform dubbed McPlant with tests of the burger expected in some markets around the world next year.

In a move that could kickstart a new round of the Chicken Sandwich War, McDonald’s also confirmed its new Crispy Chicken Sandwich would arrive in the U.S. early next year during its virtual investor update Monday.

“McPlant is crafted exclusively for McDonald’s, by McDonald’s,” Ian Borden, McDonald’s international president, said at the investor meeting. “In the future, McPlant could extend across a line of plant-based products including burgers, chicken-substitutes and breakfast sandwiches.”

McDonald’s teased the new item over a year ago in a press release in which it was dubbed the PLT. Somehow they decided McPlant was more catchy.