Just in via press release:
In a nod to its 25th anniversary this year, the Parents Television Council has announced the winners of its Best and Worst Advertisers of the past 25 years.
The list is comprised of companies that have historically advertised on programming that is safe for families, and those that have sponsored some of the most explicit TV programs.
The way we consume TV has changed dramatically over the past 25 years, but what has not changed is that advertising dollars remain the lifeblood of most television programs and video platforms.
This year our annual list of Best Advertisers recognizes those companies that have consistently and steadfastly demonstrated a corporate commitment to sponsoring TV programs that are generally safe for both adults and children to watch.
We applaud them for their principled 25 year commitment to families. On the other hand, those companies on our Worst List have unfailingly sponsored programs containing volumes of sex, violence, and/or profanity.
As we enter the holiday shopping season, we call on families across the nation to return in kind that standard of care by purchasing goods and services from companies on our Best list, and by eschewing the products offered by those companies on our Worst list.
Target, Yum Brands (KFC, Pizza Hut, Taco Bell), and Unilever lead the group’s “worst” list. Walmart is listed as #1 on the “best” list. See the full list.
The Parents Television Council was founded in 1995 by “conservative Christian activist” Brent Bozell, who is best known here for calling President Obama a “skinny ghetto crackhead” during an appearance on Fox News.
In 2001, Bozell was forced to publicly apologize and pay a $3.5 million settlement to the World Wrestling Foundation for falsely linking children’s deaths to the WWF’s programming.