In recent days, New Jersey drivers may have been surprised to see billboards featuring native sons Bruce Springsteen, Jon Bon Jovi and Jon Stewart wearing COVID masks under the words, “Wear a friggin’ mask!”
The effort, launched just before the Thanksgiving holiday, is the first phase of a “Mask Up” campaign, spearheaded by New Jersey First Lady Tammy Murphy and the NJ Pandemic Relief Fund.
There are 30 billboards displayed across the state, with three more slated to go up by the East Rutherford and the Meadowlands Arena for December.
Teamed up with some fellow New Jerseyans to encourage everyone this holiday season to wear a friggin’ mask. Let’s all come together and #MaskUpNJ so we can get back to what we do best – singing along and dancing together. @FirstLadyNJ @NJ_PRF @NJGov pic.twitter.com/djovXOxiIu
— Bruce Springsteen (@springsteen) November 25, 2020