Christmas is now underway on radio across the country, as stations flip to all-holiday formats a bit earlier than usual. In some smaller markets, such as WWIZ in Youngstown, Pa., the move to wall-to-wall seasonal tunes happened as early as late September. But this week, major stations in key cities such as Los Angeles’ KOST also flipped the switch.
“Because of what 2020 has been like we went earlier than most years,” said KOST program director John Peake, whose station went all-holidays at 8 a.m. on Thursday. “We did a pretty exhaustive survey with listeners asking, ‘Is it OK to go early, do you want Christmas or holiday music early this year?’ And it was a resounding ‘Yes.’”
As for this year’s Christmas playlists, station programmers are seeing an influx in new holiday music from Dolly Parton, Carrie Underwood, Meghan Trainor, Tori Kelly and a Gwen Stefani/Blake Shelton track.
3 Upstate NY radio stations switch to all Christmas music https://t.co/Ml9BjYmgXf
— NYup.com (@newyorkupstate) November 5, 2020
Non-stop Christmas music returns to Chicago’s Lite FM tomorrow, so we want to know: What’s your favorite Christmas song? pic.twitter.com/WqojNQGcYV
— Chicago Sun-Times (@Suntimes) November 5, 2020