Conflict is on America’s streets in 2020, and “tactical apparel” has become a lifestyle industry serving militarized law-enforcement agents and the freelance gunmen who emulate them. Less than two weeks before Election Day, orders are rolling in. Since last year, online purchases have driven a 20-fold jump in sales of goods like the $220 CM-6M gas mask — resistant to bean-bag rounds — for Mira Safety of Austin, Texas.
Not long ago — perhaps a generation — dressing like you’re going to war was for the veteran who never quite made it back from Vietnam or the angry young men who obsessed over gas masks and combat boots at the military surplus store. A shift became apparent with this spring’s Black Lives Matter protests and bitterly resented pandemic lockdowns. A retail chain called 5.11 Tactical, which traces its roots to a friend of Trump’s adult sons, is even trying to turn the survivalist look into a fashionable national brand.
The All Missions Plate Carrier truly lives up to it’s name. This carrier can go from from weight vest to body armor as fast as you can swap the plates, and the ergonomic fit will serve you just as well for training or tactical use. #AlwaysBeReady pic.twitter.com/hj3kLYAvcg
— 5.11 Tactical (@511Tactical) October 21, 2020
— 5.11 Tactical (@511Tactical) October 9, 2020
Two heads is always better than one. Your at-home preparedness plan should include at least one close friend or trusted neighbor whom you can count on to keep an eye on things or share resources. #AlwaysBeReady #PreparednessMonth pic.twitter.com/XCACalXUyB
— 5.11 Tactical (@511Tactical) August 25, 2020