Reuters: Pollsters Have Improved Methods Since 2016

Reuters reports:

Whenever President Donald Trump is confronted with polls he does not like, especially the torrent of national data showing him trailing Democratic challenger Joe Biden in public support, the president’s response is usually the same: Fake news.

But opinion poll experts say there are good reasons to trust this year’s polls more than those of 2016. Many pollsters tweaked their methods to better account for a demographic group that tends to avoid polls but largely favors Trump: whites without a college degree.

What that means is that if a poll gathers a smaller number of non-college adults than one would expect given their population size, the poll will automatically give their responses a greater weight so they are properly represented in the survey.

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