Joe.My.God. LGBT News
Britain’s Channel 4 reports:
Channel 4 News has exclusively obtained a vast cache of data used by Donald Trump’s 2016 presidential campaign on almost 200 million American voters. It reveals that 3.5 million Black Americans were categorised by Donald Trump’s campaign as ‘Deterrence’ – voters they wanted to stay home on election day. Tonight, civil rights campaigners said the evidence amounted to a new form of voter “suppression” and called on Facebook to disclose ads and targeting information that has never been made public.
The ‘Deterrence’ project can be revealed after Channel 4 News obtained the database used by Trump’s digital campaign team – credited with helping deliver his shock victory to become president four years ago. Analysis by Channel 4 News shows Black Americans – historically a community targeted with voter suppression tactics – were disproportionately marked ‘Deterrence’ by the 2016 campaign. In total, 3.5 million Black Americans were marked ‘Deterrence’.
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EXCLUSIVE: Channel 4 News investigation reveals a huge Trump campaign data leak, exposing how 3.5 million Black Americans were listed as ‘Deterrence’ – to try to stop them voting in 2016.#DeterringDemocracy pic.twitter.com/wkxKfbynu6
— Channel 4 News (@Channel4News) September 28, 2020
Millions of Americans in key battleground states were separated into eight categories, so they could be targeted with tailored ads online.
— Channel 4 News (@Channel4News) September 28, 2020
One of the categories was named ‘Deterrence’, which was later described publicly by Trump’s chief data scientist as containing people the campaign “hope don’t show up to vote”.
— Channel 4 News (@Channel4News) September 28, 2020
Analysis by Channel 4 News shows Black Americans – historically a community targeted with voter suppression tactics – were disproportionately marked ‘Deterrence’ by the 2016 campaign.
In total, 3.5 million Black Americans were marked ‘Deterrence’. pic.twitter.com/JkBI6CgpEL
— Channel 4 News (@Channel4News) September 28, 2020
Overall, people of colour labelled as Black, Hispanic, Asian and ‘Other’ groups made up 54% of the ‘Deterrence’ category.
Meanwhile, categories of voters the campaign wished to attract were overwhelmingly white.
— Channel 4 News (@Channel4News) September 28, 2020
The investigation reveals the Trump campaign targeted Black Americans with negative ads on Facebook and social media – despite the campaign’s denials.
Watch at 7 on 4 – and on our website.https://t.co/ln6GqReCLv
— Channel 4 News (@Channel4News) September 28, 2020