HHS To Spend $250 Million On PR Campaign Urging Americans To “Defeat Despair, Inspire Hope” On COVID

Politico reports:

As the presidential election fast approaches, the Department of Health and Human Services is bidding out a more than $250 million contract to a communications firm as it seeks to “defeat despair and inspire hope” about the coronavirus pandemic.  Several weeks ago, the department sent out to a number of communications firms a “performance work statement,” which lays out what work will be expected of the winning firm.

The document also lists the goals of the contract: “defeat despair and inspire hope, sharing best practices for businesses to operate in the new normal and instill confidence to return to work and restart the economy,” build a “coalition of spokespeople” around the country, provide important public health, therapeutic and vaccine information as the country reopens, and give Americans information on the phases of reopening.