Google informed its advertisers Friday that it will broadly block election ads after polls close Nov. 3, according to an email obtained by Axios. Why it matters: Big Tech platforms have been under pressure to address how their ad policies will handle conflicts over the presidential election’s outcome.
Facebook recently said that it will no longer accept new political ads for the week leading up to Election Day, but it will not block election ads after the polls close. It will, however, reject ads from U.S. political campaigns prematurely claiming victory before results have been declared, per Fast Company.
Driving the news: In the email, Google says that advertisers will not be able to run ads “referencing candidates, the election, or its outcome, given that an unprecedented amount of votes will be counted after election day this year.”
The ban will apply to YouTube and Google’s vast digital agencies. Ads may also not mention election-related issues and ballot measures.