An estimated 2.5 million+ Americans have registered to vote on Facebook, Instagram, and Messenger, Facebook announced Monday. More than 733,000 Americans have registered to vote so far via Snapchat.
Why it matters: The broad reach of social media platforms makes them uniquely effective at engaging voters — especially younger voters who may not know how to register to vote or be civically engaged.
Details: Facebook says it determined that over 2.5 million people have registered to vote across its apps, based on conversion rates it calculated from a few states that it has already partnered with.
More than 2.5 million Facebook, Instagram and Messenger users have registered to vote as part of the company’s get-out-the-vote drive, Facebook says. https://t.co/bN1yedI8us
— USA TODAY Politics (@usatodayDC) September 21, 2020