Bloomberg Launches Spanish-Language Ads In Florida

The Washington Post reports:

Former New York mayor Mike Bloomberg is underwriting the cost of a new $6 million Spanish-language ad campaign focused on Latino voters in Florida, a pair of advocacy groups announced Friday.

The campaign, directed by Priorities USA Action and the Latino Victory Fund, will include television and radio ads in the Miami, Orlando and Tampa markets, the groups said. The spending is part of a commitment by Bloomberg to spend at least $100 million in Florida to help elect Biden.

“The ads will make the case against Donald Trump’s reckless and dangerous administration that affects Hispanics at disproportionate rates,” the groups said in making the announcement.