Trump Campaign Buys YouTube Masthead For Week

Axios reports:

The Trump campaign is going all in on digital advertising for the Republican National Convention, with plans to take over the YouTube masthead and flood Facebook, Google and streaming services like Hulu with pro-Trump messaging.

The big picture: The massive digital ad buy — which is in the high seven figures, according to the campaign — will complement the Trumpian production planned for each night of the convention this week.

The goal is to inundate Americans on TV and online throughout the convention. Details: Starting at 12:01 a.m. Monday, the campaign is running a series of ads on the YouTube masthead, prime online real estate, all four days of the convention — for a total of 96 hours.