Politico Europe reports:
Boris Johnson’s government plans to shake up the U.K.’s system for briefing the press and introduce White House-style televised briefings from Downing Street.
Before the coronavirus lockdown, journalists would attend two briefings from the No. 10 spokesman behind closed doors each day, but the afternoon meeting is set to be beamed to the nation with an experienced broadcaster at the helm. The plan is set to come into force in October, with Johnson set to hire a host and a team of producers in the coming weeks.
The plan was devised by Downing Street Director of Communications Lee Cain, based on the success of the coronavirus daily press briefings, which were introduced in March and viewed by nearly 10 million people a day at the peak of the crisis.