Verizon announced on Thursday it will pull advertisements from Facebook and Instagram, per the company’s chief media officer.
Why it matters: Verizon is one of the largest companies to join a growing boycott of the social network over its content moderation policies, including how it polices misinformation about Black Lives Matter protests, and handles content posted by President Trump.
Six civil rights groups, including the Anti-Defamation League and NAACP, began urging marketers last week to stop buying Facebook ads, using the hashtag #stophateforprofit.
Advertising agency Goodby Silverstein, owned by the Omnicom Group, has announced that it intends to join the ”#StopHateForProfit” campaign and pull advertising from Facebook next month. The agency’s clients include the likes of BMW, HP, PayPal, Pepsi, Doritos, and Adobe.
Outdoor brands including The North Face, Patagonia, and Arc’teryx have also joined the boycott. Arc’teryx said Tuesday it was pausing global advertising on Facebook and Instagram and “donating those dollars towards building more inclusive outdoors.”