Should President Donald Trump and Twitter ultimately part ways, his campaign has a backup plan at the ready to get his voice out. Trump’s campaign has been building an alternative channel for him for months, a smartphone app that aims to become a one-stop news, information and entertainment platform for his supporters, in part because of concerns that the president would lose access to the Twitter platform, said his campaign manager, Brad Parscale.
The Trump app, which was launched in April, has since often placed among the Top 10 in Apple’s rankings of news apps, sometimes above those of individual news organizations such as CNN, the New York Times and Reuters. “We have always been worried about Twitter and Facebook taking us offline and this serves as a backup,” Parscale told Reuters. Signing into the app requires a cellphone number, which then allows the campaign to send the user regular text messages lauding Trump or asking for donations.