Billboard Magazine reports:
South by Southwest 2020 will see the light of day after all, albeit online rather than on the ground in Austin, Texas. Amazon Prime Video is teaming with the festival to launch a so-called film festival collection.
Filmmakers who had been scheduled to screen films at the fest were notified this morning and will be able to opt in. Some, who already have distribution with an Amazon rival, will likely choose to forgo the virtual festival.
Those who opt in will see their films play exclusively on Prime Video in the U.S. for the 10-day virtual fest, which Amazon will likely launch in late April. The online event will be available in front of the Prime Video paywall and free to U.S. audiences.