Trump Campaign Planning $10M Super Bowl Ad Buy

January 7, 2020 2020 Elections, Advertising

President Trump’s reelection campaign will spend $10 million on a television ad during the Super Bowl next month as the president ramps up his push for a second term.

The campaign bought 60 seconds of commercial time during the Feb. 2 blockbuster event for an ad or ads that are expected to be aired earlier in the game. It is currently unclear if the buy is for one 60-second ad or two 30-second ads.

“Super Bowl ad is an indicator that the @realDonaldTrump campaign is ramping up as 2020 begins. Also big plans to spend on outreach to women, blacks, Latinos & religious voters,” tweeted Tim Murtaugh, the Trump campaign’s communication’s director.