Michelle Obama To Launch Instagram Video Series

Axios reports:

Former First Lady Michelle Obama is partnering with the digital media company ATTN: to launch a video series on IGTV, Instagram’s video platform. “A Year of Firsts” shows inspiring stories about students navigating their first year through college.

Why it matters: The Obamas have maintained a strong media presence through civic media projects on newer tech platforms.

The show will be produced by ATTN:, a media company that focuses on millennial video, in partnership with Reach Higher, an initiative founded by Obama during her time at the White House to inspire and support students to pursue higher education.