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Chick-fil-A’s wrong decision matters because it signals the establishment of an immoral dictatorship that arrogates to itself the task of deciding what is acceptable. The LGBTQ+ lobby has no mandate from the consumer world. It now takes steps to extend its tyranny even over dissenters. In a space where the customer is supposed to be king, usurpers rule.
In the case of the Chicken-sandwich chain, the new rulers could not be more contrary to its Christian patrons. These masters are but a tiny minority that assumes immense power through media and social pressure. Their goal is not the accommodation of other views but coerced surrender. They will never be satisfied with the concessions that Chick-fil-A now yields (or will yield in the future). They will never forget the chain’s past and unforgivable defense of Christian marriage.
When companies betray their principles, they put themselves on the quick path to ruin. Thus, the Chick-fil-A decision represents a dangerous new shift that will end badly not only for the fast-food giant but for Christian America. Indeed, when firms can be pressured to act against their customers’ moral norms, one must inevitably ask, is the free market still free?