Online Sales Set $7.4 Billion Black Friday Record

The Associated Press reports:

This year’s Black Friday was the biggest ever for online sales, and Adobe Analytics says carts filled on phones, computers and tablets rang up $7.4 billion in transactions.

That ranks just behind the $7.9 billion haul of last year’s Cyber Monday, which holds the one-day record for online sales. Adobe measures sales at 80 of the top 100 U.S. online retailers.

Adobe expects online sales to hit $9.4 billion this Cyber Monday. Much of the shopping is happening on people’s phones, which accounted for 39% of all online sales Friday and 61% of online traffic.