More young teenagers use TikTok than Facebook, according to a new report from Morning Consult. Instagram and Snapchat still beat TikTok by wide margins, but the viral Chinese karaoke app has quickly become popular amongst Generation Z.
Why it matters: TikTok is following a familiar trajectory, beginning with beating out Facebook as a more popular app for young teens. As its popularity rises, so does the scrutiny that comes with it, putting more pressure on it to innovate commercially and arm itself politically.
The news comes on the heels of policymaker concerns that the Chinese-owned app could be a national security threat to Americans. Meanwhile, news organizations, brands and celebrities are all rapidly flocking to the platform, in search for their next digital big audience.