Junior is bragging about his book Triggered hitting #1 on the New York Times bestsellers list, but there’s an important caveat next to his entry.
“Sales are defined as completed transactions by vendors and individual end users during the period on or after the official publication date of a title. Institutional, special interest, group or bulk purchases, if and when they are included, are at the discretion of The New York Times Best-Seller List Desk editors based on standards for inclusion that encompass proprietary vetting and audit protocols, corroborative reporting and other statistical determinations. When included, such bulk purchases appear with a dagger (†).”
The dagger icon has come to be seen by some as an indication that someone might be trying to game the bestseller list by “buying” their way onto it with bulk purchases by political organizations or others. Enter the Republican National Committee, which offered donors a signed copy of Triggered for anyone who donated $50.00 or more, weeks before the book came out.
One can never say for sure who — there’s a lot of strategic bulk-buying in publishing, especially political books — but *someone* (or someones) is doing bulk purchases of the new #1 NYT bestseller “Triggered.” pic.twitter.com/fpghtc5Yef
— Nick Confessore (@nickconfessore) November 14, 2019
— Donald Trump Jr. (@DonaldJTrumpJr) November 13, 2019