In the latest sign Michael Bloomberg is prepared spend freely on a prospective presidential bid, the billionaire has begun booking a huge quantity of TV ad time in media markets across the country — including the one that’s home to President Donald Trump’s winter White House, Mar-a-Lago.
“This buy is MASSIVE,” Ben Taber, an analyst for the television ad tracking firm Advertising Analytics, said in an email to POLITICO. “We’ve only seen a few one-off stations but it looks like the buy is going to be at least $10 [million] for one week. Possibly way more.”
The ads will begin airing as soon as Monday. One of the first ad buys was spotted in the West Palm Beach, Fla., media market, according to Advertising Analytics. As of 10:30 a.m. Friday, Advertising Analytics tracked buys in 100 local markets across the country.