President Trump’s campaign has poured millions of ad dollars into issues that resonate with his base. Immigration was the driver. Now, it’s impeachment. Why it matters: This is a stark reflection of Trump’s fight-like-hell gambit.
The big picture: It’s not just Trump — this is a party-wide effort to cash in. The House and Senate Republican committees are also putting the majority of their digital ad dollars behind impeachment.
In ads targeted to his home state of Kentucky, Senate Majority Leader Mitch McConnell, who’s up for re-election next year, is running ads that say impeachment will fail “with me as majority leader.”
We now live in a world bizarre enough that a chart can show the No. 2 spender on Facebook ads about impeachment — ahead of Tom Steyer! — is @PenzeysSpices, a literal spice company in Wisconsin, and it’s not even worth mentioning in the accompanying story https://t.co/VJf4mdQtQv pic.twitter.com/LgVvJWBSpm
— Joshua Benton (@jbenton) October 9, 2019
If you are a Republican, do not purchase Penzeys Spices. They hate President Trump and Republicans. Check out the nasty diatribe on their Facebook page. This is not the first time they have shared their hate and intolerance. Please do not support them.
— K Lee (@kathleele1) October 9, 2019