The New York Daily News reports:
McDonald’s is going above and beyond with its new burger. The fast-food giant has partnered with Beyond Meat to create a sandwich dubbed the PLT, made with plant-based “beef,” lettuce and tomato (ignoring the fact that lettuce and tomato are also plants). The new menu item will be tested at 28 locations in Ontario, Canada.
Plant-based options have already been introduced at several of the burger chain’s competitors — including Subway, KFC and Dunkin’ Brands, which launched Beyond Meat products recently, and Burger King and White Castle, which created vegetarian Impossible Foods versions of their signature burgers.
I gave Burger King’s veggie Whopper a try last month. Couldn’t tell the difference.
Check out shares of Beyond Meat surging in the premarket after McDonald’s announced it’s testing a new sandwich featuring the company’s plant-based burgers $BYND pic.twitter.com/nnwpCxifaU
— Trading Nation (@TradingNation) September 26, 2019
Unsurprisingly, McDonald's Beyond Meat test doesn't mean a 100% "vegan" burger – the PLT will be grilled on the same grill as other meat-based products. pic.twitter.com/LXWKMn834G
— Kate Taylor (@Kate_H_Taylor) September 26, 2019