Are Americans ready to trust Facebook with their dating life? Barely more than a month has passed since the U.S. Federal Trade Commission fined Facebook a record $5 billion over its privacy lapses, and imposed a modified corporate structure to hold the company more accountable for its decisions over user privacy.
In the wake of this historic action, Facebook’s brand-new dating product is today launching to all in the U.S., promising to leverage the company’s deep insight into people’s personal data to deliver better matches than rival dating apps like Tinder, Bumble, Match and others.
With its U.S. arrival, Facebook Dating will now also allow users to integrate their Instagram posts in their dating profile and add their Instagram followers to their “Secret Crush” list, in addition to Facebook friends.
Elite Daily reports:
Facebook Dating isn’t a separate app, for the record; it’s housed inside Facebook, though your social media profile and your dating profile are two totally different things.
The interface for Facebook Dating kind of looks like what would happen if Facebook and Hinge had a baby: you can add a bio, plus photos from your camera roll, Facebook photos, and Instagram photos, and answer prompts with personalized answers.
In order to interact with a potential match, you can start a conversation by tapping on a photo or answer and writing a reply. Unlike some dating apps, which only show someone you like them if they like you back, Facebook Dating tells you if you’re liked right away.