The Hill reports:
Adidas faced widespread backlash after it inadvertently tweeted racist, anti-Semitic and other offensive phrases as part of its social media campaign.
The sportswear giant ran its #DareToCreate campaign Monday that aimed to promote its new Arsenal shirt. If a user shared a tweet advertising the brand using the hashtag, an image of the Arsenal shirt was personalized with that user’s Twitter handle on the back.
But twitter users with offensive handles, including @GasAllJewss and @DieAllN—–s, hijacked the campaign, leading to the Adidas account automatically tweeting out personalized jerseys with the slogans.
Yeah, it’s been… an interesting day. pic.twitter.com/ZNMoGuzPBj
— Zachary Jacobson (@ZachAJacobson) July 2, 2019
For posterity: pic.twitter.com/wN47qoG0Ai
— Walker Bragman (@WalkerBragman) July 2, 2019
— Andrew Bloch (@AndrewBloch) July 2, 2019