Ad Age reports:
Fresh off its impressive showing at the Cannes Lions festival, Burger King has debuted its latest out-of-the-box move: diamonds made out of Whoppers. To celebrate Pride month, the brand has debuted the “Whopper Diamond,” jewels crafted from the ashes of its signature offering.
The diamonds adorn a pair of bespoke wedding rings for a homosexual couple, Dima and Alvar, whom Burger King brought to Germany so they could get married. The pair hails from Eastern Europe, and one of them is from a country where same-sex marriage is illegal and there are no anti-discrimination laws protecting homosexuals.
As you’ll see, there’s an actual F-bomb in one of the last lines of the clip. Amazing.
(Tipped by JMG reader BK)