ABC News reports:
Trump wants plenty of Trumps to help let Trump be Trump. Donald Trump’s official campaign kickoff on Tuesday night in Orlando, Florida, will showcase the president and Vice President Mike Pence, along with Trump’s adult children, campaign officials told ABC News.
Amid flourishes, such as a convention-style balloon drop, there will be the implicit message that what’s being sold is not just Trump, but his family. First lady Melania, Ivanka, her husband Jared Kushner, Don. Jr. and Eric are their own political celebrities now — visiting royalty in the United Kingdom and part of the package that the president is offering up for a second term.
Trump’s main messages on Tuesday night are a mystery to even his campaign staffers, who were building in the expectation that he would go off script — if he had one. But with the president rejecting evidence that he’s starting from behind, the Trumpian touches are a key part of the reelection argument. Thus comes a new launch with some familiar faces, for a campaign that never really ended.