CHATTER AWAY: Overnight Open Thread

Billboard Magazine reports:

Music videos generate the highest return-on-investment for YouTube despite making up a relatively small percentage of all videos uploaded, according to a new analysis by the global video and music search engine and analytics platform Pex.

The study concludes that music is “crucial” to the video-sharing platform’s profits, despite representing only about 5% of all videos uploaded.

The analysis breaks up YouTube’s video content into a number of popular categories, including “gaming” (by far the fastest-growing category), “people and blogs,” “entertainment” and “film and animation.” Of those categories, roughly 35% of videos uploaded to the platform fall into “people and blogs” and just over 30% fall into “gaming.”