Via press release from hate group leader Monica Cole:
Burger King has announced new meal boxes that “let you choose how you feel.” No one is “happy” all the time,” Burger King said in a press release. Dubbed as “Real Meals,” customers will be able to order Whopper-based meal boxes in a variety of different moods, but “happy” isn’t one of them.
Mood boxes include the Pissed, Blue, Salty, YAAAS (slang for yes), and the DGAF meal – an acronym for, “Don’t give a f—-.” Though the Real Meals are Whopper-based meals, the boxes are replicas of Happy Meal boxes and will, therefore, attract children.
No matter the target market, this campaign is a marketing disaster. Burger King’s #FEELYOURWAY campaign is irresponsible and offensive to customers. One Million Moms is particularly offended by the boxed meals Pissed and DGAF.
Burger King needs to know parents do not approve! TAKE ACTION: If you agree that this marketing campaign is inappropriate, please sign our petition urging Burger King to remove the boxed meals “Pissed” and “DGAF” from their menu immediately.
Via press release from Burger King:
With the Real Meals campaign, the BURGER KING® brand believes in authenticity and welcomes all guests. A natural extension of encouraging people to “be their way” is encouraging them to “feel their way.” With the pervasive nature of social media, there is so much pressure to appear happy and perfect. With Real Meals, the BURGER KING® brand celebrates being yourself and feeling however you want to feel.
To help bring attention to this important cause, the BURGER KING® brand partnered with Mental Health America on the campaign and selected May for launch as it is Mental Health Awareness Month. Mental Health America is the nation’s leading community-based non-profit dedicated to addressing the needs of those living with mental illness and to promoting the overall mental health of all Americans.
— Burger King (@BurgerKing) May 1, 2019
.@BurgerKing launches ‘Real Meals,’ because no one’s happy all the time. #FeelYourWay with the work from @mullenloweus, created for Mental Health Awareness Month: https://t.co/v9ntO4dP2w pic.twitter.com/9rNHvuuLUQ
— Muse by Clio (@MUSEbyclio) May 1, 2019
We teamed up with @BurgerKing to bring #mentalhealth awareness to the table. Feelings aren’t facts, but they’re real and so are you. It’s ok to not be ok, so #FeelYourWay this #MentalHealthMonth. pic.twitter.com/99FTQcqCIB
— Mental Health America (@MentalHealthAm) May 1, 2019