The Associated Press reports:
Beto O’Rourke barreled into the 2020 presidential race with breakneck energy and a fly-by-the-seat-of-his-pants campaign style that saw him leap atop tables to address overflow crowds with the organic, off-the-cuff candor that had made him a Texas sensation.
But since his mid-March campaign launch, the buzz surrounding the former congressman has evaporated. Competing in a massive field of Democratic White House hopefuls, O’Rourke has sagged in the polls. He’s made few promises that resonated or produced headline-grabbing moments, instead driving around the country meeting with voters at mostly small events.
In a tacit recognition that this approach isn’t working, O’Rourke is planning to try again, taking a hands-on role in staging a “reintroduction” ahead of next month’s premier Democratic presidential debate. As he finalizes his plans, O’Rourke has entered an intentional “quiet period” to build out campaign infrastructure.
There’s more about the relaunch plan at the link.