Trump Targets Seniors With Facebook Immigration Ads

Axios reports:

The Trump campaign is spending nearly half (44%) of its Facebook ad budget to target users who are over 65 years old, as opposed to Democratic candidates who are only spending 27% of their budget on that demographic, according to data given to Axios exclusively from Bully Pulpit Interactive.

Other data points pulled from the Facebook ad archive show that the President is using most of those ads targeted towards older people to talk about immigration.

Trump is using nativist language around immigrants in 54% of his ads, according to BPI. So far Democrats have not responded in kind on the topic of immigration and are focused on fundraising and other policy issues.