NRA Sues Company Behind Its Own NRA TV

The New York Times reports:

It’s the N.R.A. versus NRATV. The National Rifle Association sued one of its largest and most enduring contractors late last week and raised concerns about the contractor’s relationship to the association’s own president, Oliver North [photo], in a stunning breach within the normally buttoned-up organization. The suit was filed late Friday by the N.R.A. in Virginia, where it is based, against Ackerman McQueen, the Oklahoma ad firm that operates NRATV, the group’s incendiary online media arm.

The suit asserts that Ackerman has concealed details from the N.R.A. about how the company is spending the roughly $40 million that it and its affiliates receive annually from the association. The suit creates uncertainty about Mr. North’s future at the organization. And it leaves the future of NRATV in doubt, given the new acrimony in the Ackerman relationship.

Media Matters reports:

The ad agency was responsible for some of the NRA’s darker videos and helped former NRA President Charleton Heston hone his image as he led the organization. This latest bout of infighting, however, comes a little over a month after NRA board member Marion Hammer went on record to The New York Times questioning “the value of” NRATV network and less than six months after layoffs hit the network.

The NRA’s media platform has been a cesspool of bigotry and extremist talking points for over a decade. Those characteristics were on full display last month when NRA spokesperson and NRATV host Dana Loesch shared an image of the trains from the children’s TV show Thomas & Friends wearing KKK hoods to protest the show’s focus on diversity. The move reportedly left LaPierre “livid and embarrassed.”

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