Just in from hate group leader Monica Cole:
KIT KAT has launched a tasteless marketing campaign full of sexual innuendos. The inappropriate song playing in this commercial is called “Work It” by artist Missy Elliott and has no place in a candy bar commercial.
This song is about sex, and the lyrics are extremely offensive. The song includes a word for male genitalia that is bleeped out by an elephant trumpet: “If ya got a big (phrrrrr), let me search it.” Everyone knows children repeat what they hear.
The focus of the commercial is the sexual message and not the product itself. The advertisement shows an unwrapped candy bar and briefly includes their logo at the end, but not once is KIT KAT audibly mentioned during their irresponsible commercial.
TAKE ACTION: Please sign our petition urging KIT KAT to put a stop to inappropriate marketing campaigns and cancel this “Reverse Break” commercial immediately.
The Kit Kat clip was first posted on YouTube way back in December and has over 12 million views. Work It reached #2 on the Billboard singles chart in 2002 and remains Missy Elliot’s biggest selling track, with a double-platinum certification from the RIAA.