The Independent reports:
First they burned their Nike trainers. Now conservatives are taking their rage out on razors. Gillette has been bombarded with footage of angry men throwing away their shavers in response to an advert warning about toxic masculinity.
The campaign, which references the #MeToo movement, workplace sexism and male violence, has been praised by many for its message.
In scenes reminiscent of the backlash to a Nike advert featuring Colin Kaepernick last year, angry Gillette customers have been filming themselves throwing away razors and shaving foam in protest.
— warroom (@warroom) January 15, 2019
Lunchtime run to shops.
Out with the old, in with the new.
— 𝖲𝖼𝗈𝗍𝗍 𝖬𝖺𝗋𝗌𝗁𝖺𝗅𝗅 (@SCMarshall130) January 16, 2019
— Alvaro Alvi (@AlvaroAlvi3) January 15, 2019
— Piers Morgan (@piersmorgan) January 15, 2019