The Independent reports:
First they burned their Nike trainers. Now conservatives are taking their rage out on razors. Gillette has been bombarded with footage of angry men throwing away their shavers in response to an advert warning about toxic masculinity.
The campaign, which references the #MeToo movement, workplace sexism and male violence, has been praised by many for its message.
In scenes reminiscent of the backlash to a Nike advert featuring Colin Kaepernick last year, angry Gillette customers have been filming themselves throwing away razors and shaving foam in protest.
Goodbye Gillette. Hello Schick #GilletteAd pic.twitter.com/AfcFE5efNq
— warroom (@warroom) January 15, 2019
Lunchtime run to shops.
Out with the old, in with the new.
Out (Refund): Gillete Fusion
In: Schick Hydro 5 Sense (50% off at Woolworths!) #GilletteAd pic.twitter.com/2YL2pMhF0i— ????? ???????? (@SCMarshall130) January 16, 2019
@Gillette welcome wilkinson pic.twitter.com/8yIogHIh6B
— Alvaro Alvi (@AlvaroAlvi3) January 15, 2019
*NEW COLUMN*
I’m so sick of this war on masculinity & I’m not alone – with their pathetic man-hating ad, Gillette have just cut their own throat.https://t.co/QguI8YLZL8 pic.twitter.com/OUP3SwcEZg— Piers Morgan (@piersmorgan) January 15, 2019