Billboard reports:
Nielsen Music released its 2018 Music 360 Report focusing on the live music business this morning (Nov. 16), which shows that 52 percent of the U.S. population attends some sort of live music event each year.
Within the category of those who attend live events, 68 percent attended a concert, 66 percent a free outdoor community event involving music, 51 percent a small live sessions at a bar or café, 44 percent a music festival and 43 percent a club night featuring a live DJ.
Attendees were also 35 percent more likely to come from households bringing in more than $80,000 a year, and spend an average of $247 per year on tickets to live music events, compared to $147 per year for the general population.