Tom Steyer has set plans to spend at least $110 million in 2018, making the billionaire investor the largest single source of campaign cash on the left and placing him on a path to create a parallel party infrastructure with polling, analytics and staffing capabilities that stand to shape and define the issues the party runs on in November.
Steyer is building out an operation that’s bigger than anyone other than the Koch Brothers — and the billionaire and his aides believe the reservoir of non-traditional voters he’s already activated could become the overriding factor in House and other races across the country. Yet Steyer’s oversized role also stands to position him squarely against Democratic Party leadership, which has shown little appetite this fall for pursuing one of his signature causes: impeachment.
Unlike the $80 million being spent by Mike Bloomberg, Steyer will put his cash toward building out NextGen America and Need to Impeach, his two growing political organizations, as well as funding clean energy ballot initiatives in Arizona and Nevada. Steyer has already doubled his initial $20 million investment in Need to Impeach to $40 million, and has not ruled out adding more.
According to the above-linked article, Steyer has identified nearly 700,000 infrequent voters among the 5.5 million subscribers to his Need To Impeach newsletter. There’s much more about his strategy at the link.