Hudson’s Bay Drops Ivanka Trump’s Fashion Line

Global News reports:

Hudson’s Bay Company (HBC) pulled all items from the Ivanka Trump fashion line from their website overnight and said they will be “phasing” out the brand, both online and in-store, through the fall.

In an email to Global News, HBC sent the following statement: “Hudson’s Bay is phasing out this brand through the fall based on its performance. As part of our regular course of business, we review our merchandise offerings and make appropriate changes.”

The move comes 18 months after Nordstrom announced they would no longer carry the Ivanka Trump line, citing poor sales. Nordstom’s decision was announced amid a maelstrom of calls to boycott all stores and websites that carry the Ivanka Trump label and any other Trump brands.

Hudson’s Bay Company is the parent of Hudson’s Bay, Saks Fifth Avenue, Lord & Taylor, and Home Outfitters.