The NRA is reacting to the backlash against Yeti Coolers by suggesting pro-gun Americans consider covering the Yeti name with an NRA sticker rather than blowing the coolers to smithereens.
On April 21 Breitbart News reported the NRA-ILA statement that Yeti Coolers had severed ties with the NRA Foundation. Outdoorsman, hunters, and NRA members reacted by launching a #BoycottYeti movement on Twitter and then transitioned to posting videos of themselves blowing up their Yetis, shooting holes in them, or otherwise destroying them.
The NRA is now suggesting that Yeti owners not destroy their “$500” cooler to send a message. Rather, they suggest you cover the Yeti name with an “I Stand with the NRA Foundation” sticker to make the point.
— Redneck Nation® (@rednecknation) April 23, 2018