Duck, Dodge, And Roll: Sesame Street-Style PSA Tells Kids How To React When Gunfire Breaks Out [VIDEO]

Ad Age reports:

Puppets sing “Lessons from my neighborhood” in “Sesame Street”-style videos for a new campaign from Kansas City nonprofit for inner city kids Youth Ambassadors–but the advice is totally shocking. The three videos tackle heartrending, horrific tips–like how to “duck, dodge and roll” (seen here) when you hear gunshots on the street, what to do when your mom overdoses or how to fill up on air and water when there’s no food in the house.

The lessons are taken from real quotes by children.