The Cincinnati Business Courier reports:
Procter & Gamble Co. revealed today that U.S. freestyle skier Gus Kenworthy, who is expected to compete in the Olympic Winter Games in South Korea, will be a brand ambassador for Head & Shoulders shampoo.
Regarded as the first openly gay action-sports athlete, Kenworthy will be featured in the “Shoulders of Greatness” advertising campaign for the Cincinnati-based maker of consumer goods.
Kenworthy will appear in a 15-second TV commercial as well as in-store and digital spots on Facebook, Twitter and YouTube through February. The games in PyeongChang will run from Feb. 8-25.
Kenworthy created a stir in July by saying that if he wins a medal in PyeongChang games he won’t accept an invitation to visit the White House because he doesn’t approve of how President Donald Trump is running the country.
Kenworthy hasn’t yet officially made the US Olympics team, that announcement might come today.
— Gus Kenworthy (@guskenworthy) January 19, 2018