The BBC reports:
A discount on Nutella has led to violent scenes in a chain of French supermarkets, as shoppers jostled to grab a bargain on the sweet spread. Intermarché supermarkets offered a 70% discount on Nutella, bringing the price down from €4.50 (£3.90) to €1.40.
But police were called when people began fighting and pushing one another. “They are like animals. A woman had her hair pulled, an elderly lady took a box on her head, another had a bloody hand,” one customer told French media.
Similar scenes have been reported across France, with some being described as “riots”. The hunt for discounted jars continued on Friday, with shoppers in a supermarket near Toulouse being handed just one each.
The Associated Press reports:
Intermarche did not immediately answer a message from The Associated Press seeking comments. Ferrero, the company that produces Nutella, decried the incidents and distanced itself from the supermarket chain.
“We want to clarify that the decision for the special offer was taken unilaterally by Intermarche,” the company said in a statement. “We regret the consequences of this operation, which created confusion and disappointment in the consumers’ minds.”
Police disperse Nutella rioters in France by using Marmite cannons.
— Paul Mitchell Will Tweet You Now (@mrmitchell78) January 26, 2018
— LADbible (@ladbible) January 26, 2018
“All this for Nutella? Seriously?”
French shoppers fought one another after a supermarket chain reduced the price of Nutella by 70 per cent. pic.twitter.com/Q6XFQfF2Hh
— Channel 4 News (@Channel4News) January 26, 2018
Forget Black Friday, a 70% discount on Nutella has sent some French shoppers into a frenzy pic.twitter.com/rUg9vgWqke
— Press Association (@PA) January 26, 2018
Parisians hunting for stores of Nutella, July 1789. pic.twitter.com/4iaT6ViFlH
— Jonathan Healey (@SocialHistoryOx) January 25, 2018