Apple Buys Shazam In $400 Million Deal

The Guardian reports:

Apple has bought Shazam, a London-based app that allows smartphone users to identify music, for a reported $400m (£300m). The US company, which revolutionised music with the introduction of the the iPod and iPhone, said Shazam was a natural fit for its Apple Music streaming service.

“Apple Music and Shazam are a natural fit, sharing a passion for music discovery and delivering great music experiences to our users,” said Apple. The purchase is Apple’s biggest acquisition since it bought rapper Dr Dre’s headphones company Beats Electronics for $3bn in 2014.

Shazam is the latest in a string of British tech firms to be snapped up by overseas companies since the fall in the value of the pound after the Brexit vote.