What took them so long? Via email:
Carl’s Jr. and Hardee’s is re-steering its marketing to focus on food — a u-turn from its racy and offensive ads. Praise the Lord! Our voice has been heard. It is about time! 1MM was consistent and our diligence has paid off.
Conservative families have avoided their restaurants for years primarily because of the company’s ads and the soft porn CKE was producing. It appears Carl’s Jr. and Hardee’s have finally listened to our concerns and are making a drastic change to their advertising strategy.
The marketing department is overhauling CKE’s entire image, and we should thank CKE to encourage the company to follow through with their decision. Hopefully, CKE’s disgusting and raunchy commercials are a thing of the past. 1MM will be watching to see if they have, in fact, dropped their sensual ads; but this is definitely a step in the right direction.
Take Action: It appears Carl’s Jr. and Hardee’s ads will focus on the quality of their food rather than bikini-clad & barely dressed girls. Let’s thank the CKE Restaurant to encourage them to follow through with this decision and for listening to customer’s concerns. Please sign our “Thank You Carl’s Jr. and Hardee’s” petition now!